Convergence 2009, as it happens

9:32 AM: David Plouffe about to start…

9:38 AM – introductions, Sauder school of business. iPhoto/Flickr not working well…

9:40 – Plouffe on stage, obligatory Sarah Palin joke

9:42 – not just a winning campaign but a credible grassroots campaign – “social media embedded in our DNA” from the start

9:45 – challenges going against Clinton. have a strategy. adjust strategy, not tactics.

9:48 – not that it was online fundraising, which everyone does, but the composition of the campaign. who the people were, the quality of the people…

9:51 – eventually the Obama campaign force the McCains to play on their turf.

9:55 – diversity. Iowa was essential in the race.

9:56 – “demographics is destiny”

9:57 – this room is terrible for taking pictures. massive backlighting from fog soaked Burrard Inlet

9:59 – strove to make the demographics younger, more multiracial. recruited voters with no voting history. simple radio ads, online ads, texting – here’s where you vote. here’s where you caucus.

10:00 – lookout tool, tracking new voters.

10:02 – looked at eary voter demographics to analyze them, focus grouped them = market intelligence on younger, newer voters.

10:03 – iPhone app, other technologies – used to register voters. volunteers did it for free.

10:05 – “palling around with terrorists” – voters don’t take this stuff at face value.

10:07 – Macbook Pro battery going to die soon. I cna’t believe it’s down to 40 minutes of wifi/Firefox use! back to the shop! sorry if I drop out…

10:10 – direct news to supporters via video etc. “wanted them to hear from us first”.

11:43 – spent some time helping the Fearless/W2 crew at the VJ table outside 211. Will miss panels until our soundcheck @12:30.

13:38 – more of same. good lunch. I will be in a panel at 2:05 PM. Should be live streamed.

14:00: my panel came and went. went well. mobile polling glitched out.

15:15-16:00: discover via Jim Udall that not just mobile polling but also the whole service point seems to be not receiving SMS, despite streams working just fine. My laptop becomes the videostream layer in the VJ mix for a time…testing of the service point continues: Fido, Rogers, Bell phones all fail to send SMS…

16:00: conclude after numerous tests and Jim’s scripts that it’s Fido’s fault that the SMS are not going through. somehow Jim pushed the polling responses through – so at least the data is now available for later crunching…

16:15: gotta go – family responsibilities call…

Vancouver Digital Week, Cossette Convergence 09, and the Future of Mobile

Vancouver Digital Week is coming up soon (May 11-14), and it’s a must-attend for anyone in the New/Social/Mobile Media scenes in the Pacific Northwest. In fact, it’s an international must-attend event (even GDC is part of it this year, so it’s going to be huge in 2009!). So all you folks outside of Vaneattleland should be coming here too!

Kicking off the week on May 11th is the ever-engrossing Cossette Convergence conference, at which I will be presenting (as part of a panel called “Mobile Marketing: Are we at the tipping point?“). The program description is as follows:

Mobile marketing and applications are not new, but many marketers have been sitting on the sidelines watching savvy wireless wizards forge new relationships on emerging platforms.  Has mobile marketing finally reached the tipping point in 2009?  Learn the latest developments in mobile and leave this session appreciating the role mobile will have in the coming year and how you can best integrate mobile or build an entire campaign around this burgeoning technology.

I’ll also be demonstrating the Mobile Muse platform for the audience. Looks like so much fun!

Did I mention the keynote at Cossette this year is none other than David Plouffe, chief campaign manager for Barack Obama’s 2008 presidential campaign?

You excited now? I said “Obama” – that should’ve done it.