Smartphones, Price Points, and Purchasing Power Parity

Expensive phones are like an enormous test phase, but budget phones are the true launch pad for a mobile technology.”

Well said. Read the rest at All About Symbian. It’s exciting to see the trickle of smart phone functionality into lower end handsets. Perhaps Nokia’s actually been listening to its participatory design researchers?

I am, however, reluctant to consider 90 Euros a “budget” price among the world’s poor, unless a group of 100 people is sharing one phone. A number worthy of discussion, to be sure…

If you’re interested, Ketai has some links to studies in the phenomenon of phone sharing; there’s also Jan Chipchase’s work for Nokia on “unlikely consumers” and “sideways adoption”, for starters.

One thought on “Smartphones, Price Points, and Purchasing Power Parity”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.