Japanese mobile company DoCoMo will be adopting Microsoft’s Windows Media DRM technology for music downloading on its future handsets. So whereas yesterday we observed a content-centered test venture (with the teaming up of Warner and SK Telecom in South Korea), today we see a venture that will test Microsoft’s rights managed model of content delivery. This looks like an attempt to avoid the sort of situation observed in India, where music files are shared over mobile networks like crazy.
As an aside, albeit a crucial one: for North Americans or Europeans that cannot appreciate how different things actually are in Asia, consider the following factoid on the Japanese market (lifted from the Network World article linked above):
In 2005, about 96% of the 268 million tracks purchased electronically were downloaded via mobile services, according to the Recording Industry Association of Japan.