Decenterings and Coalitions: Indie Music

Resonating nicely with my post last Thursday about how the growth in indie music market share is coincident with the explosion of digital music distribution, today Wired writer Eliot Van Buskirk takes a look at the mobilization of indies into a unified political and economic force, variously taking on the FCC and the courts (over Payola, among other issues), or forming a single bloc to negotiate with digital retail entities like Apple to get fair compensation for their members.

Of interest to students of policy (especially Canadians, who have had radio content quotas for decades now) is a tidbit near the end, where current proposals at the FCC to handle the problem of indie representation on radio are mentioned:

One part of the solution could be that all music radio stations would be required to play a certain percentage of indie music, in the same way that stations in France have to play at least 40 percent French-language music.

So long as definitions of “indie” do not get gamed in the same way that mainstream companies game the definition of “Canadian” in order to flood our airwaves with auditory vomit, then I’d say things are on the up and up for the little people.

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